ANNI ARELA FOR GAUHAR HELSINKI

Discover our softest launch yet:

A design collaboration between Anni Arela and Gauhar Helsinki. 

Cashmere is a lightweight, warm, and an incredibly soft material—like a comforting hug that wraps around you, creating a gentle barrier between you and the world. Cashmere can be versatile, and with proper care, it can last for decades. A high-quality cashmere garment is crafted with expert skill, ensuring perfect tension and a luxurious hand feel. 

We feel honoured to have had the possibility to work together with Finlands cashmere wizard, Anni Arela on this very dear project. The pieces are designed with great expertise and attention to detail. They're made to hopefully serve a lifetime, bring comfort and to seamlessly fit into your everyday wardrobe - but with any dear piece it's important to care for it. Therefore, enjoy our cashmere care guide with tips and tricks to keep its magic alive.